Shop All Pretend Play
Role play sets, play food, and indoor play spaces inspire kids to create and fill imaginary worlds just like the real thing! Save 20% on all pretend play with code: IMAGINE20
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Everyone loves a great free shipping deal! Just fill your cart with at least $49 of fun (so easy!), make sure you’re not shipping your order to Alaska, Hawaii, or other non-contiguous U.S locations, and bask in the satisfaction of scoring free shipping! Please note, free shipping is applied to the order subtotal after discounts (and before oversized item fees, shipping fees and taxes). Please note that certain very large or very heavy items are subject to an oversized item fee of $10-$15, (or $20 for a handful of SUPER oversized items).
Power of Play
The American Academy of Pediatrics and Melissa & Doug have joined forces to champion the health benefits of open-ended play!
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The American Academy of Pediatrics (AAP) has chosen Melissa & Doug, the toy company known for its 30-year commitment to open-ended play, to work together in a nationwide, multi-year undertaking. The alliance, called the “Power of Play,” will support parents and caregivers in helping children build important life skills through play, manage screen time, and connect with others on a deeper level.
#1 Parent-Recommended Brand for
Creativity & Learning
Trusted by more than 60 million moms and dads around the world, our award-winning toys are designed to spark imagination and wonder!
Time to Play
Check out the eye-opening insights on children and play revealed by our study with Gallup!
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